AI writing sounds like AI because its very nature is to be predictable.

Great writing is unpredictable. Great AI is predictable. Learn how to reconcile the two.

AI models are probability engines. Left alone, they pick the most likely next word. That produces flat, repeated patterns readers now spot on sight.

AI for Writers teaches the CRAFT framework. Fingerprint your own writing. Research your topic and audience. Build a plan AI can follow. Then have AI draft, and check the result against your own voice.

This course is NOT a beginner writing course. You need a 5,000-word writing sample of your own before you start. It is also NOT about hiding AI use. Every lesson follows the RAFT framework, which discloses how you used AI.

This course fits fiction and nonfiction writers who already have 5,000 words of their own writing. It is not for complete beginners with no writing sample, and not for anyone who wants a tool that guarantees beating AI detectors

What's included beyond the lessons

  • The AI Writer Suite

    A writing-fingerprint tool (a Python script plus a skill), the human-writing-QA rule file, and fiction and nonfiction planning and QA prompts. Use it in a chat tool or an agentic tool.

  • The Deep Research Suite

    A standalone Trust Insights product, included free. It has the CASINO research-prompt builder and the Research Merge skill, which combines several AI research reports into one.

  • The Writing Jargon Glossary

    A read-through of the most common AI tells and how to spot them, plus a roundup of text metrics to pay attention to.

By the end of this course, you will be able to:

  • Fingerprint your own writing style into a scorecard AI can check itself against

  • Run the 5P Framework by Trust Insights™ — purpose, people, process, platform, performance — before you write a word

  • Build an AI-ready plan instead of asking AI to draft from a blank page

  • Run a structured QA pass that catches repeated sentence openers and flat paragraph rhythm

  • Apply the same CRAFT process to fiction or nonfiction

Course curriculum

    1. Introduction and Welcome

      FREE PREVIEW

    1. Enablement and Setup

    1. Key Concepts

    2. Quiz: Key Concepts

    1. Why AI Sounds Like AI

    2. Quiz: Why AI Sounds Like AI

    1. The 5P Framework by Trust Insights™ and Purpose

    2. Quiz: 5Ps and Purpose

    1. People: Who are we writing for?

    2. Quiz: People

About this course

  • $397.00
  • 21 lessons
  • 3 hours of video content

Ready to get AI writing in your voice?

The CRAFT framework, the AI Writer Suite, and the Deep Research Suite are all included.

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FAQ

  • Do I need Claude Code or another paid agentic AI tool to use this course?

    No. Every prompt works in a regular chat tool like ChatGPT, Claude, or Gemini. Agentic tools tend to give stronger results, but they are not required.

  • Will this make my AI drafts sound like generic AI content?

    No. The course fingerprints your own writing style first, then has AI draft and get checked against that fingerprint, so results are built to sound like you.

  • What do I actually get with my purchase?

    20 on-demand video lessons, the fingerprinting tool, the writing jargon glossary, the AI Writer Suite plugin and skills, and the Deep Research Suite plugin and skills, which is sold separately as its own product.

  • How long do I have access, and does it work for fiction and nonfiction?

    Access does not expire once you enroll, and every lesson applies to both fiction and nonfiction writing.

  • Do I need to already be a great writer?

    It doesn't hurt! You need at least 5,000 words of your own unassisted writing to fingerprint, but the course itself helps you get more comfortable directing AI regardless of your current skill level.

Instructor(s)

Christopher Penn

Chief Data Scientist, TrustInsights.ai

Christopher S. Penn is an internationally renowned keynote speaker who energizes audiences with his expertise on artificial intelligence in marketing. A recognized thought leader, he demystifies complex AI concepts, providing practical strategies that empower marketers to achieve breakthrough results. Christopher’s insights on leveraging AI for data analysis, content creation, and strategic decision-making have shaped five key trends in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and AI/machine learning in marketing. His journey in AI began in 2013, a decade before tools like ChatGPT brought the technology into the mainstream, giving him a deep understanding of its potential and practical applications. His engaging and informative presentations leave attendees with actionable takeaways they can implement immediately. As co-founder and Chief Data Scientist of Trust Insights, Christopher leads a team of experts dedicated to helping businesses unlock the full potential of their data using cutting-edge AI solutions. His proven track record of success includes building AI-powered systems that have delivered double-digit ROI for prominent brands such as Cisco Systems, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, Twitter, and many others. He is a 2025, eight-time IBM Champion in IBM Data and AI and co-host of the award-winning Marketing Over Coffee marketing podcast. He is a published author in the Journal of Applied Marketing Analytics, and his work is also reflected in over two dozen marketing books, including the bestselling “Almost Timeless: 48 Foundation Principles of Generative AI“.

Start directing AI instead of guessing at it

20 lessons, the CRAFT framework, the AI Writer Suite, and the Deep Research Suite, all included.

Claim my seat