Why This Course?

  • Built on primary sources, not opinion

    GEO 101 draws directly from Google's published AI patents, peer-reviewed academic research, and documented AI model behavior — not trend-chasing or speculation. Where evidence is absent, the course says so.

  • Six lessons, ~1 hour of instruction. 90 days of implementation.

    Trust Insights designed this course to be short on purpose. Every minute teaches a framework or hands you a tool. You leave with a completed action plan, not a reading list.

  • Fully accessible. Comes with everything.

    Closed captions, full transcript, slide deck, checklists, worksheets, and a measurement guide — included at no extra cost. Built to be used, not shelved.

Course curriculum

    1. GEO 101 for Marketers Intro

      FREE PREVIEW

    1. Lesson 1: Why We Care about GEO

    2. Lesson 1 Quiz

    1. Lesson 2: How GEO Works

    2. Lesson 2 Quiz

    1. Lesson 3: Presence in AI Models

    2. Lesson 3 Quiz

    1. Lesson 4: Appearance in AI Search

    2. Lesson 4 Quiz

    1. Lesson 5: Relevance in AI Results

    2. Lesson 5 Quiz

About this course

  • $99.00
  • 1.5 hours of video content

Learn GEO 101 in an hour, get GEO underway in under 90 days!

Enroll today!

What You'll Learn

All the resources in the course to help you get your GEO strategy and action plan underway in under an hour.

  • Understand why AI tools cite some brands and ignore others — and the three signals that determine which category you fall into

  • Run a free AIView audit on your site and interpret your results dimension by dimension

  • Identify the highest-priority fixes for your specific situation using the three-phase framework

  • Generate 25 customer search queries using the fan-out prompt to discover your content gaps

  • Enable AI training permissions on YouTube, Substack, podcast platforms, and your own site

  • Set up Google Analytics 4 segments to track traffic arriving from AI tools

  • Build a 90-day GEO action plan tailored to your baseline AIView score

Bonus Materials

Tons of extra value to help you show your worth as a marketing practitioner and business professional.

  • GEO 101 Three-Phase Remedies Checklists

    A complete action list organized by phase — Presence, Appearance, and Relevance. Use this as your running implementation guide. Check items off as you complete them over your 90-day plan.

  • GEO 101 – GSC Analysis Worksheet

    A step-by-step fillable worksheet for the Lesson 4 Google Search Console alignment analysis exercise, including all prompt templates and a priority pages tracking table.

  • Your GEO Action Plan Worksheet

    A structured, fillable worksheet that guides you from your AIView baseline scores through 90-day goal setting, phase action planning, and a 90-day check-in. Complete it alongside the course.

Frequently Asked Questions

  • There's a lot of free GEO content online. Why pay for this?

    Free GEO content is largely speculation, pattern-matching from SEO analogies, or anecdotal reports from one person's site. Trust Insights built this course from primary sources: Google's published AI patent filings, peer-reviewed research on how AI models retrieve and cite information, and documented AI training data behavior. Where a tactic lacks documented evidence — and several popular ones do — the course says so explicitly. You're not paying for content. You're paying for a filter that separates what works from what someone guessed might work.

  • How do I know this framework is accurate? GEO advice contradicts itself constantly.

    That contradiction is the right starting point. GEO is a new field and most published guidance lacks citations to primary sources. During course development, Trust Insights cross-referenced every tactic against Google's patent filings on AI ranking signals and academic research on retrieval-augmented generation. We flagged or removed tactics without documentation — including some that appear frequently in popular GEO tutorials. The fact-check process is part of the course methodology, not a marketing claim.

  • Why $99? I can find tips on this for free.

    The $99 is not for information. Information is available. The $99 is for: a structured diagnostic that identifies where to start, a prioritized action system that removes decision paralysis, seven working documents that eliminate the need to build your own tools, and a 90-day measurement framework so you can prove GEO impact internally. If your time is worth anything, the cost of assembling an equivalent system from free sources exceeds the course price quickly.

  • How is GEO different from SEO — and if I already do good SEO, do I need this?

    Strong SEO is a foundation for GEO, not a substitute for it. SEO optimizes your position in Google's ranked results. GEO optimizes whether AI models cite your brand in responses to conversational queries — a different mechanism with additional requirements. Good SEO helps. It's not sufficient on its own.

Instructor

Christopher S. Penn, Trust Insights Cofounder

Christopher Penn

Chief Data Scientist, TrustInsights.ai

Christopher S. Penn is an internationally renowned keynote speaker who energizes audiences with his expertise on artificial intelligence in marketing. A recognized thought leader, he demystifies complex AI concepts, providing practical strategies that empower marketers to achieve breakthrough results. Christopher’s insights on leveraging AI for data analysis, content creation, and strategic decision-making have shaped five key trends in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and AI/machine learning in marketing. His journey in AI began in 2013, a decade before tools like ChatGPT brought the technology into the mainstream, giving him a deep understanding of its potential and practical applications. His engaging and informative presentations leave attendees with actionable takeaways they can implement immediately. As co-founder and Chief Data Scientist of Trust Insights, Christopher leads a team of experts dedicated to helping businesses unlock the full potential of their data using cutting-edge AI solutions. His proven track record of success includes building AI-powered systems that have delivered double-digit ROI for prominent brands such as Cisco Systems, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, Twitter, and many others. He is a 2025, eight-time IBM Champion in IBM Data and AI and co-host of the award-winning Marketing Over Coffee marketing podcast. He is a published author in the Journal of Applied Marketing Analytics, and his work is also reflected in over two dozen marketing books, including the bestselling “Almost Timeless: 48 Foundation Principles of Generative AI“.