Why This Course?

  • Built on primary sources, not opinion

    GEO 101 draws directly from Google's published AI patents, peer-reviewed academic research, and documented AI model behavior — not trend-chasing or speculation. Where evidence is absent, the course says so.

  • 45 minutes of instruction. 90 days of implementation.

    The course is short by design. Every minute teaches a framework or hands you a tool. You leave with a completed action plan, not a reading list.

  • Fully accessible. Comes with everything.

    Closed captions, full transcript, slide deck, checklists, worksheets, and a measurement guide — included at no extra cost. Built to be used, not shelved.

Learn GEO 101 in an hour, get GEO underway in under 90 days!

Enroll today!

What You'll Learn

All the resources in the course to help you get your GEO strategy and action plan underway in under an hour.

  • Understand why AI tools cite some brands and ignore others — and the three signals that determine which category you fall into

  • Run a free AIView audit on your site and interpret your results dimension by dimension

  • Identify the highest-priority fixes for your specific situation using the three-phase framework

  • Generate 25 customer search queries using the fan-out prompt to discover your content gaps

  • Enable AI training permissions on YouTube, Substack, podcast platforms, and your own site

  • Set up Google Analytics 4 segments to track traffic arriving from AI tools

  • Build a 90-day GEO action plan tailored to your baseline AIView score

Bonus Materials

Tons of extra value to help you show your worth as a marketing practitioner and business professional.

  • GEO 101 Three-Phase Remedies Checklists

    A complete action list organized by phase — Presence, Appearance, and Relevance. Use this as your running implementation guide. Check items off as you complete them over your 90-day plan.

  • How to Track AI Searches in GA4

    A step-by-step guide to setting up AI traffic segments in Google Analytics 4 so you can measure whether GEO is generating real visits and contacts from AI tools.

  • Your GEO Action Plan Worksheet

    A structured, fillable worksheet that guides you from your AIView baseline scores through 90-day goal setting, phase action planning, and a 90-day check-in. Designed to be completed alongside the course.

Frequently Asked Questions

  • There's a lot of free GEO content online. Why pay for this?

    Free GEO content is largely speculation, pattern-matching from SEO analogies, or anecdotal reports from one person's site. This course is built from primary sources: Google's published AI patent filings, peer-reviewed research on how AI models retrieve and cite information, and documented AI training data behavior. Where a tactic lacks documented evidence — and several popular ones do — the course says so explicitly. You're not paying for content. You're paying for a filter that separates what works from what someone guessed might work.

  • How do I know this framework is accurate? GEO advice contradicts itself constantly.

    That contradiction is the right starting point. GEO is a new field and most published guidance lacks citations to primary sources. During course development, every tactic was cross-referenced against Google's patent filings on AI ranking signals and academic research on retrieval-augmented generation. Tactics without documentation were flagged or removed — including some that appear frequently in popular GEO tutorials. The included fact-check process is part of the course methodology, not a marketing claim.

  • Why $99? I can find tips on this for free.

    The $99 is not for information. Information is available. The $99 is for: a structured diagnostic that identifies where to start, a prioritized action system that removes decision paralysis, seven working documents that eliminate the need to build your own tools, and a 90-day measurement framework so you can prove GEO impact internally. If your time is worth anything, the cost of assembling an equivalent system from free sources exceeds the course price quickly.

  • Which AI tools does this apply to?

    ChatGPT, Google Gemini, Claude, Perplexity, Microsoft Copilot, and others that generate responses from training data. The signals that improve your visibility to one AI model generally improve visibility across all of them, because they draw from the same underlying web corpus.

Instructor

Christopher S. Penn, Trust Insights Cofounder

Christopher Penn

Chief Data Scientist, TrustInsights.ai

Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development. Mr. Penn is a 2022, five-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, and many others.