Why Your AI Research Keeps Going Wrong

You asked ChatGPT, Gemini, or Claude to research something important. It made things up. It chased sources that do not exist. Or it gave you a shallow answer you could have found yourself.

That happens when a fast AI tool gets a vague prompt and one pool of sources. Deep Research 101 teaches the process that fixes it.

This course IS a step-by-step system to plan, run, and merge AI research into one report you can trust. It is NOT a general AI class, a coding class, or a stand-in for your own judgment.

- Made for: marketers, sales pros, consultants, and analysts who already use an AI chat tool.
- Not for: total beginners to AI chat tools, or anyone who wants a general prompting or coding class.
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What's Included Beyond the Lesson

Not just a course!

  • Deep Research Suite (ZIP)

    The AI skill files for building research prompts and merging multi-tool reports, plus setup instructions

  • Deep Research Prompts and Workflow Commands (PDF)

    The exact CASINO prompt template and workflow commands used in the course.

  • Multiple Formats and Files

    PDF transcripts, MP3 audio file, closed captions, and certification of completion

What You Walk Away With

  • Stop AI Guesswork

    Tell the AI which sources and dates are off-limits. Stop getting confident, wrong answers.

  • Get Reports You Trust

    Run your research on three to five AI tools. Merge the results into one report you can defend.

  • Turn Research Into Work

    Use the Deep Research Suite to start a deck or pitch from a finished report. Skip the manual rework.

Course curriculum

    1. Introduction to Deep Research

    2. Introduction to Deep Research Quiz

    1. Post-Course Survey
Introduction to Deep Research with AI course cover

About this course

  • $99.00
  • 3 lessons
  • 1 hour of video content

Ready for Research You Can Trust?

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Instructor(s)

Christopher Penn

Christopher Penn

Chief Data Scientist, TrustInsights.ai

Christopher S. Penn is an internationally renowned keynote speaker who energizes audiences with his expertise on artificial intelligence in marketing. A recognized thought leader, he demystifies complex AI concepts, providing practical strategies that empower marketers to achieve breakthrough results. Christopher’s insights on leveraging AI for data analysis, content creation, and strategic decision-making have shaped five key trends in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and AI/machine learning in marketing. His journey in AI began in 2013, a decade before tools like ChatGPT brought the technology into the mainstream, giving him a deep understanding of its potential and practical applications. His engaging and informative presentations leave attendees with actionable takeaways they can implement immediately. As co-founder and Chief Data Scientist of Trust Insights, Christopher leads a team of experts dedicated to helping businesses unlock the full potential of their data using cutting-edge AI solutions. His proven track record of success includes building AI-powered systems that have delivered double-digit ROI for prominent brands such as Cisco Systems, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, Twitter, and many others. He is a 2025, eight-time IBM Champion in IBM Data and AI and co-host of the award-winning Marketing Over Coffee marketing podcast. He is a published author in the Journal of Applied Marketing Analytics, and his work is also reflected in over two dozen marketing books, including the bestselling “Almost Timeless: 48 Foundation Principles of Generative AI“.

FAQ

  • What exactly do I get when I enroll in Deep Research 101?

    You get the one-hour video lesson plus four downloads: a prompts and workflow commands PDF, the full course transcript PDF, the Deep Research Suite ZIP, and an MP3 audio version of the lesson.

  • Do I need to know how to code to use the Deep Research Suite?

    No. The skills work inside any AI tool that supports skills, like ChatGPT Work, Claude Cowork, Gemini Spark, and Microsoft Copilot Work. You do not need to code.

  • What will I be able to do after finishing this course?

    You will build a research prompt, run it on three to five AI tools, and merge the results into one report. Then you will turn that report into a deck or other deliverable.