Your AI keeps giving you average. Here's why.

Most marketers type a prompt, get back a bland, generic paragraph, and blame the model. But the model generated exactly as well as the inputs allowed — and it never saw your data. Feed it nothing specific and it hands back the most average thing in its training set. This workbook is how you fix that.

250+-page workbook (PDF) — 21 marketing use cases, each worked start to finish

The 7 core categories of AI work — extraction, classification, summarization, rewriting, synthesis, question-answering, and generation

A ready-to-run prompt for every recipe — the actual workshop prompt library

Sample datasets included — practice each technique on real data, not theory

Plain-English glossary — no jargon left undefined

Works with the tools you already pay for — ChatGPT, Claude, Gemini, or Copilot (plus free NotebookLM for a few chapters)

What's In It For You

Produce work only you could make.

- Run every recipe on your own exports — not demo fluff - Your unique data becomes the ingredient competitors can't copy - Walk away with a reusable asset, not a one-time answer Same tools as everyone else. Different results — because the data is yours.

Tackle the hard jobs, not "write me a blog post"

- Kill junk and bot leads, then score and route the rest - Reconcile cross-platform attribution into one coherent picture - Run a synthetic focus group from your ideal customer profile These are the tasks that stump experienced marketers. Now they're recipes.

Start today at Level 1 — and hand it to your whole team

- No coding; works in the chat tool you already use - Turn each recipe into a reusable GPT, Gem, or Claude Project - Give every marketer you manage the same playbook Learn on the demo data, earn on your own numbers — solo or as a team.

Who this is for (and who it isn't)

This is for you if you're a marketer — in-house, at an agency, or flying solo — or you lead a marketing team, and you're working at AI Levels 1–2 today. That means you're comfortable in ChatGPT, Claude, Gemini, or Copilot, and maybe you've started building your own GPTs, Gems, or Claude Projects. You want hands-on recipes you can run on your own data and reuse — not another theory-heavy explainer. And if you're buying for a team, it's built to hand around, so everyone works from the same playbook. This is not for you if you're an advanced, Level-3+ practitioner already running agentic systems that work while you step away — you'll find this too foundational. It's also not for you if you've already taken Trust Insights' Generative AI Use Cases for Marketers course, because you've seen this material before. And it won't help if you're after a read-once book or a magic button: this is a workbook, and the payoff comes from actually doing the exercises on your own data.

Your questions, answered

I've never written prompts like this. Will I keep up? Yes. It's built for AI Levels 1–2, in plain English, and every recipe ships with a ready-to-run prompt — you adapt, you don't start from scratch. How fast do I get something useful? Each recipe is one sitting. Run it on the demo data first, then re-run it on your own data the same day. What exactly do I get, and in what format? A 250+-page PDF workbook plus the prompt library and sample datasets as downloadable files. Do I need special software? Just a paid plan for any one frontier model (ChatGPT, Claude, Gemini, or Copilot) and a free NotebookLM account. No code, no extra tools. How do I get access? Instantly. Check out, download, and it's yours to keep — no subscription.

THE AUTHOR: CHRISTOPHER PENN

Christopher S. Penn has been working with AI and machine learning since 2013 — a decade before ChatGPT. He's Co-Founder & Chief Data Scientist of Trust Insights, an 8× IBM Champion in Data & AI, author of 20+ marketing books, co-host of Marketing Over Coffee, and writes the Almost Timely newsletter read by 294,000+ marketers. The approach here is the same one his audiences pay for: no magic, no buzzwords — show the math and run the prompt.

Stop settling for AI slop.

Get the 21 recipes that turn your data into work only you can produce.

$19.99

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